Unbounce is one of the leading software companies to offer a landing page builder to the public. It was established in 2009, making it one of the pioneers in the field.
The company is most notable for its drag-and-drop page builder, which can easily be used by clients with the least amount of design experience. Through this, clients can do away with hiring experienced developers to code their page for them. It also guarantees that their page will come out the way they imagined it to be.
Through the use of the Unbounce Page Builder, clients can create interesting pages with just a few clicks. Since the page builder has a drag-and-drop function, clients are free to remove or add their desired elements into a page – including forms, popups, and sticky bars. They are also open to add their images and even go wild on the placement of design elements. Ready-made templates are also available for those who wish to skip the whole design process. Once the page is up and running, clients get access to a variety of marketing tools to guarantee success.
If there’s something Unbounce is known for, it’s for having a user-friendly interface that’s so easy to use. The Page Builder is kept simple so that even those with zero training in coding or design can create a professional web page on their own.
New users tend to find the Unbounce Builder to be similar to basic word processing software. It has similar functions, including changing fonts, adding text boxes and images, as well as incorporating hyperlinks into texts. Icons used on the builder are also easy to recognize, so new users wouldn’t have to worry about getting lost in the app. And for those who do not have a specific design in mind yet, they can easily choose from the available templates in the design library, which they can customize at a later time.
Nevertheless, Unbounce is not just for beginners. Developers will find their template editor easy to use, as it is big enough to help them visualize the outcome of their layout. Additionally, they are not limited to the templates available, since Unbounce allows them to code their template from scratch. It makes it easier for them to keep the page on-brand.
It is also worth noting that the primary account control panel has a user-friendly interface. It has a simple design that is not confusing, even for beginners. Although the use of marketing tools require a basic understanding of their functions, each of them is easy to locate, and navigating through the dashboard is not a problem at all.
An overview of what makes it stand out from the competition. The following are its key features:
The company’s prime function is its landing page builder. With this software, clients can quickly build pages even without coding knowledge. Users can easily add data entry forms, checkboxes, drop-down menus to ensure targeted leads. They may also add messages or redirect clients to individual pages, after a successful submission from the landing page. For those with more advanced design experience, the builder also offers customizable templates to create their design with.
Clients also have access to a data dashboard, which displays the real-time performance of their page. Similarly, Unbounce offers a tool that matches visitor traffic or search terms with a specific page.
These are the items that usually float on a page, often asking visitors to join the mailing list or to sign up as a new member. These text boxes often contain enticing information which almost always guarantees submission. The drag-and-drop builder can easily add these elements onto any page – whether it’s the landing page or any page on the client’s website. Clients can also add popup forms whenever visitors click on links or images. Popup forms draw in higher signups since visitors no longer have to bother with loading another page to submit their details.
These popups and sticky bars can also be used to reach a targeted audience. Clients have full control as to when these elements will appear on their website, and that includes targeting audiences based on location, on their search history, or their frequently visited pages.
All marketers know that there are various marketing tools out there, and getting them to work side-by-side increases the chances of realizing a profit. Unbounce boasts its compatibility with almost all marketing tools, including Wordpress, Marketo, and Salesforce. Most of these integrations can be made within the Unbounce Script Manager itself, while others can be made through Zapier and webhooks. Tracking web traffic is also made easier since analytics tools can be integrated into the Script Manager.
This feature is especially helpful to users with advanced marketing experience. Through this feature, they can manage all their accounts in one control panel.
Additionally, agencies can create user accounts for their teams, which they can monitor for updates. And in case of idle campaigns, Unbounce allows users to archive pages without erasing data. Through this archiving function, users have to revive their campaigns instead of starting all over again.
Unbounce guarantees account privacy and data security. Among the worldwide security standards, it complies with are the General Data Protection Regulation and the Payment Card Industry Data Security Standard. Each page is also protected by automatic data encryption.
Marketers agree that the speed by which a webpage loads matters. Visitors are often drawn to pages that give them the right information in the shortest period. It is made possible with the Unbounce Content Delivery Network, which maximizes the advantages of cloud storage. Additionally, Unbounce boasts five data centers situated in various points around the globe, thereby speeding up a page’s loading time regardless of the country it is being accessed from.
Page downtime isn’t a problem, either. Unbounce guarantees an uptime of about 99.96%, so users can rest easy, knowing that their page is always online and generating leads and conversions.
The ability to integrate with various marketing tools is a necessary feature for all landing pages builders out there. Fortunately, Unbounce has an in-app integration feature, which helps users to connect without leaving the builder. In-app integration is available for Wordpress, Mailchimp, Marketo, Salesforce, Hubspot, and Active Campaign, among others. It also gives access to Unsplash, which offers an extensive gallery of free images.
While on the subject of integration, Unbounce is also compatible with other software, like Zapier, which makes it possible to connect with other apps. Through Zapier, users can integrate with Gmail, Agile CRM, Excel, MySQL, and Follow Up Boss, to name a few. But aside from Zapier, Unbounce is also compatible with notable apps such as Facebook, 123 Form Builder, LiveChat, Vero, SwiftType, webhooks, and so much more. They also make sure that their software is always up to date so that new integration partners can be added, making the process easier for their clients.
It must also be noted that the tools library is also easy to navigate. Users can sort by integration type, or by category. Currently, Unbounce sorts its marketing tools into twelve groups, notable of which are Optimization, Email, Social, CRM, and Analytics, which are some of the most useful marketing tools.
Unbounce prides itself in giving its users the absolute freedom when it comes to their designs. All users are given the option to start from a blank page and build from there, or to choose from available templates which they can customize to their liking.
For the templates, Unbounce has a library containing over 100 templates to choose from. Users can easily browse through the selection since they are already sorted by a campaign, by type, or by their unique features. Each of their templates is created with a specific purpose, whether it be for lead generation or product promotion. For the more creative developers, templates that offer lightboxes, video backgrounds, or parallax effects are also available. Most of these templates are also mobile-version ready, but not all perform as well once they have been customized.
Aside from landing pages, Unbounce also offers templates for popups and sticky bars. It ensures that even these floating elements blend well with the overall appearance of the page.
In case of questions and concerns, Unbounce has customer support representatives to handle these issues. Although users can reach customer support through various means, they are only live during support hours.
Support hours on weekdays are from one o’clock in the morning until eight o’clock in the evening, Pacific Standard Time. During these hours, users can contact support through the phone, live chat, and email.
On weekends, support hours are from nine o’clock in the morning until nine o’clock in the evening, also following Pacific Standard Time. However, users may only send their queries via email. Usually, this is the cause of delays in resolving concerns.
Notably, Unbounce also has a Help Center which users can browse through first before contacting customer support. The Help Center contains common questions and issues faced by customers, as well as their corresponding responses. Most of the time, queries are already resolved by the Help Center, significantly reducing the need to contact support.
Unbounce offers three pricing plans. These plans were created considering the client’s budget and marketing needs.
Unbounce offers three pricing plans. These plans were created considering the client’s budget and marketing needs.
The most affordable is the Essential plan, which is at 79 dollars per month. This plan allows users to create up to 75 landing pages and eight popups and sticky bars. Although considered as the basic plan, Essential plan users get access to features like WordPress integration, Smart Traffic, Dynamic Text Replacement, and Speed Boost. Additionally, security is not compromised since users of this plan also enjoy link encryption and Two-Factor Authentication. Multiple users may also be created – in fact, Unbounce allows the creation of unlimited users, even for this plan. This plan best suits startups and small companies who wish to increase their visibility in the World Wide Web.
The middle-tier plan is the Premium plan, which is available for 159 dollars per month. For almost double the price of the Essential plan, Premium plan users can create up to 150 landing pages, and 16 popups and sticky bars. In addition to the features enjoyed by Essential plan holders, Premium holders get to enjoy the Accelerated Mobile Pages framework, which guarantees better operation when pages are accessed from mobile devices. Additionally, they also enjoy launch scheduling, page redirects, Marketo and Salesforce integration, and other advanced targeting tools. This is advisable to sizeable businesses who already enjoy the online presence, but wish to maximize tools to reach a wider audience.
The third plan is the Enterprise plan, which starts from 399 dollars per month. This is Unbounce’s most expensive plan and for a good reason. Enterprise plan users can create over 375 landing pages and over 40 popups and sticky bars. They also enjoy features that are not offered to the other plans, like receiving audit logs and page migration services. However, most notable are the special services like having a Customer Success Manager, and a Dedicated Launch Specialist. The Customer Success Manager provides one-on-one guidance to Essential plan holders to help them strategize and maximize their tools to attract customers. He is also responsible for informing the client of new features, even before it is offered to users of other plans. On the other hand, the Dedicated Launch Specialist is there to help beginners through the whole setup process. Thus, the Enterprise plan is best suited for big businesses or agencies who are responsible for multiple campaigns.
It must be noted, however, that all of these plans are billed on an annual basis. Nonetheless, for those who still have doubts, Unbounce offers a 14-day trial so that users can assess whether the plan is perfect for them or not.
There is no doubt that Unbounce is the best platform to begin one’s marketing journey. Even the businessman with the least amount of design knowledge can build his page within minutes, thanks to the help of the Unbounce Builder. Tutorials on how to use the software are also easily accessible.
Nonetheless, it doesn’t mean that users with design and coding experience will find this too basic. Its template editor can help them code from scratch, while its control panel gives them access to various marketing tools. Thus, even big marketing agencies can benefit from Unbounce’s offers.
Pricing is also not an issue. Since Unbounce offers three different pricing plans, there is one that fits the budget. And although it’s not the cheapest in the market, its wide array of features and settings makes it worth the money.
Unbounce ranks high among its competitors. With its competitive pricing and jam-packed features, it is the platform to beat.
For those who think Unbounce isn’t the perfect fit for them, there are other alternatives that they could try.
The first alternative is Ucraft. Ucraft is the ideal builder for beginners who do not need much for their page. Like Unbounce, it also offers a drag-and-drop page builder but offers plans at a fraction of the cost. However, it doesn’t have the same marketing tools like Unbounce.
For those with more marketing experience, they may find Leadpages to be the better option. It offers the same range of marketing tools like Unbounce, but its cheapest plan is almost half the price.
Another notable alternative is GetResponse. Like Leadpages, only those with marketing experience may find this more suitable for them. It offers almost the same marketing tools and integration as Unbounce but creates more responsive landing pages when accessed from mobile. GetResponse also offers more affordable plans.