Leadpages Review

Leadpages is an online platform used to collect qualified leads, sell products and services, and engage members of an existing community. It does this through one or a combination of the following: code-free websites, standalone landing pages, pop-ups and alert bars in an existing website, opt-in texts, and a social media ad builder.

These tools are supported by split testing and performance analytics so businesses can optimize each one for maximum conversion. There is no need for coding knowledge since all it takes is drag-and-drop page elements to create and publish content.

Leadpages provide businesses an all-in-one solution to capture qualified leads and convert these leads to customers. This solution is not a simple tool wherein companies would have to start from scratch regarding their page design and content. Users access multiple templates with pre-loaded content that they can easily customize according to their business’ offer or industry.

Leadpages give users real-time suggestions on how to improve traffic conversion. It also lets users integrate the website, landing pages, and other tools in the platform to third-party marketing tools and analytics.

Users can easily accomplish the work of weeks of web development within a few hours. Design elements are easily accessible through a sidebar with all the customizations available. Placing and resizing elements are done by dragging and dropping. Clicking on any button or widget would bring up options on a font, font size, button, and text colors.

Leadpages provide websites, landing pages, pop-up forms, and alert bars as online conversion tools to its users. Here's how each Leadpages user can use them and how they work:

Website

Fast and easy to build

Leadpages lets its users create a website within hours. It is a significant difference from the typical duration of a few weeks to build a website. Instead of hiring web developers who have the coding knowledge required, users can easily do it independently with a simple drag and drop approach in designing on-page and menu elements and selecting the pre-built page templates available. In addition, users can customize the design further since they can input CSS codes for more personalized adjustments.

Pre-built pages

Adding a page is easy with the different pre-designed pages available such as the About page, Gallery page, Team page, and Event page. There is even a way to create a custom 404 page to help guide lost traffic back to the existing pages of the domain. If users cannot find what they need, they can easily create the page and build it according to their needs.

Full integration with the conversion tools

Leadpages fully integrates the conversion tools they offer into the website. It makes it easy for businesses to add the opt-in forms, alert bars, and pop-ups provided to their website.

Fast loading speed

According to Google's open-source audit tool Lighthouse, Leadpages websites load 2.4 seconds faster than the average time. Furthermore, this loading time stayed consistent even when the page contained long-form content with high-quality images and graphics. With this fast loading speed, businesses can minimize their traffic from bouncing out of their domain.

Tools for SEO

Users get an auto-generated sitemap of their domain. They can use this to adjust and improve their SEO strategies. SEO settings included in each page include meta descriptions, meta titles, and image alt text.

Leadpages lets its users set a global footer for converting their traffic. They can put it to have opt-in forms and conversion links. They can also customize it by adding custom icons and widgets.

Streamlined analytics

Users can check their site's performance with Leadpages' built-in tools for analytics. But, this does not prevent users from integrating third-party tracking codes and analytics. All it takes is a simple input of the corresponding third-party tracking on the website, pages, or pop-ups.

Social media preview

Users can choose the images shown when a page is shared on Facebook, Messenger, LinkedIn, or Twitter. It can help create more appeal on the page shared for those who see it on their feed.

Landing page

Drag-and-drop design

The landing page can be created by simply dragging and dropping design elements like the website builder. There are also landing page templates available that users can customize. Some of the templates include:

• Opt-in pages: These templates let users collect email subscribers, add them to their lists, and deliver lead magnet marketing materials.
• Thank-you pages and confirmation pages: Users can set these pages to appear on the screen of those who opted-in or bought their offers. One can be created for each product, service, or campaign of the business so that the message fits the context of the audience's experience.
• Checkout pages: These templates have built-in e-commerce and payment integrations
• Sales pages: These templates help pitch a business's products or services with compelling copy and answers to potential customer objections.

Different widgets available

Leadpages provides functional elements that users can add to their landing pages. These include a countdown timer, Calendly scheduler, a video player, OpenTable reservation widget, and an opt-in form. Users can even attach a lead magnet on their landing page to incentivize those who will sign up.

Conversion guidance

Users get access to Leadpages' exclusive conversion guidance technology. It predicts a landing page's performance even before publication. It points out which parts a user can improve for better conversion.

Unlimited landing pages

Users have the freedom to create as many landing pages as they want. They can create a landing page for every traffic source or campaign their business might have.

Unlimited traffic

Leadpages do not limit the amount of web traffic that a landing page can accommodate. They also do not limit the number of leads their customers can collect.

Faster than other landing page builders

Lighthouse ranks Leadpages' landing pages with a 30 percent higher performance score than other leading landing page builders. This score is for both desktop and mobile devices.

Seamless integration with third-party tools and marketing automation platforms

Users can easily integrate the tools they prefer to use in their business. For example, a Leadpages landing page can send collected data to various marketing and sales applications.

Pop-up forms

Flexible applications

Users can add pop-up forms to their web page, landing page, or website. For example, Leadpages pop-up forms can be set to appear after a time delay, an action on a link or button, or a visitor views a specified number of pages.

Businesses do not have to limit themselves to the Leadpages platform to use pop-up forms on their website. They can quickly put it on any CRM platform that uses HTML and JavaScript. So, if they are using WordPress, they would have to paste a code on the specified page to add a pop-up form.

Fast set-up

Pop-up forms are also set up with only a drag-and-drop mechanic. Users can easily add text elements, buttons, images, and form elements that they need.

Unlimited pop-up forms

Leadpages do not limit the number of pop-up forms its users can create.

Checkouts

Some businesses prefer to use other platforms for their website or landing page. This tool will let these businesses still have a way to use Leadpages for their checkout widget on a page or pop-up.

Powered by Stripe

Leadpages checkouts run payments through Stripe. Set up is free, and users are charged based on sales percentage.

Stripe accepts credit cards in a SCA-compliant payment processing. It delivers receipts automatically and processes refunds when prompted.

Third-party integration

Users can set the form to transmit customer data upon checkout for customer convenience. These third-party platforms include the various CRMs and ESPs supported for Leadpages integration.

Customizable design

Leadpages checkouts can collect the standard customer information required for payment. The user can add other fields to obtain the information needed for fulfilling orders or scheduling appointments. Users can also customize the color, style, and hover states of all the elements in the form.

Alert bars

Non-intrusive design

Leadpages alert bars do not intrude on a business's website traffic experience. It will still capture their attention. But not in a way that distracts them from what they are currently viewing.

Completely customizable

Businesses can start with one of the pre-designed templates provided and use it as it is. Then, they can take it further by adding customization, so it better fits their brand image or website design.

Responsive design

These alert bars adjust according to the device's screen size to access a landing page or a website.

Data-collection form feature

Businesses can collect lead information without their traffic having to go to another page.

Flexible publishing

Alert bars can be used in a Leadpages website or a third-party website using Squarespace, WordPress, Wix, Drupal, or Joomla.

Unlimited alert bars

Leadpages do not limit the number of alert bars that their users can create.

Automated routing to ESPs

Subscriber information is routed directly to the email service provider that Leadpages users specify in the platform. Users can categorize emails according to segments such as campaigns, products, or pages.

Email trigger links

This tool lets existing subscribers opt-in to new offers. All it takes is a single click on a button in an email sent out for the campaign. Subscribers that click the link are automatically registered on a list for convenient tracking.

Opt-in texts

It gives businesses a way to use SMS to reach their customers outside of the internet. It takes setting it up in Leadpages and sharing the required keyword and a 5-digit number. From there, it will function just like any marketing campaign that uses lead magnets. Applications for opt-in texts include live audience presentations, flyers, webinars, podcasts, and business cards.

Leadpages provides 10 opt-in text campaigns to the applicable pricing plans.

Other features

Free one-year domain registration

Users can avail free domain registration for one year with Hover with any Leadpages subscription plan within their first year as a customer. It applies to the .COM, .CO, .NET, .ORG, .INFO, and .BIZ domain extensions.

Ad builder

Leadpages can help businesses create, launch, and manage advertising campaigns on Facebook and Instagram. It can help create ads that easily match a business's landing page. Tracking pixels are automatically placed for convenience.

Free sub-accounts

Leadpages plans start with five free sub-accounts linked to the main account that businesses can give to their team for access. Each sub-account comes with login credentials that are moderated by the primary account.

Unlimited split testing

Leadpages users can use A/B split tests to test their campaigns. These apply to landing pages, alert bars, pop-up forms, checkouts, and email trigger links.

Encrypted connection

All pages hosted by Leadpages are secured with HTTPS and SSL protocols. It applies even if a customer chooses to use their domain to utilize Leadpages services.

Compliance with GDPR requirements

Leadpages processes all the data collected by its customers following the standards set by the General Data Protection Regulation. Businesses can add a consent checkbox to any page or form collecting information.

Leadpages customers can connect to more than 40 tools for online sales and marketing. Some of these (like Hubspot, Marketo, and Salesforce) have advanced integration for directly send lead information between platforms. It also has Zapier integration so businesses can access more platforms, CRMs, or apps.

With more than 160 templates available to users, small businesses and entrepreneurs are spoilt for choice. These designs are sorted into categories to cater to different needs and simplify the browsing experience. This platform offers you the following:

• Home page templates for a warm online welcome to your website visitors.
• Landing page templates designed to optimize conversion rates.
• Sales page templates to effectively present your products and convince potential customers to purchase.
• Webinar templates to simplify hosting webinars and increase attendee sign-ups.
• Thank you page templates to appreciate your customers after purchasing, signing up for a newsletter, or downloading your digital product.

Ease of Customization

On Leadpages, the individuality of your business is never compromised. You can easily customize any template to suit your brand essence and objective with the Drag & Drop Builder. Here you can:

• Change backgrounds
• Add or remove text boxes
• Incorporate your brand’s logo and color scheme
• Embed videos
• Introduce custom forms and more

The customization process is user-friendly and requires no prior coding knowledge, making it highly accessible for tech novices.

Cohesive and Flexible Design Elements

The design elements in Leadpages’ templates are cohesive and quite flexible, allowing users to maintain a consistent aesthetic across their entire website. The platform offers:

• Widget Styling: This feature makes matching each element’s styling on the page possible.
• Style Panel: Here, users can streamline their styling process using options like the Auto style function that applies a uniform style across multiple widgets.

Mobile Responsiveness

All of Leadpages' templates are fully responsive, ensuring they automatically resize and rearrange the elements to fit any screen.

Built with Conversion in Mind

Leadpages isn't just about beautiful and stylish pages. Every template is designed with a single focus: conversion. These templates are built to be conversion-focused, helping you transform casual visitors into customers and customers into repeat buyers. Many templates come with built-in, customizable Call-To-Action (CTA) buttons, countdown timers to create a sense of urgency, and lead capture forms to transform page visitors into qualified leads.

Integration Capabilities

The platform’s design options would not be complete without mentioning their integration capabilities. Leadpages can be integrated with various platforms such as MailChimp, HubSpot, and Shopify. It seamlessly connects with your email, CRM, or e-commerce tools, which only amplifies the efficiency of your e-commerce activities.

Advanced Features for Businesses

For businesses requiring more advanced features, Leadpages allows you to add:

• Checkout Widgets allow you to sell products or services directly from your landing pages, popup forms, and alert bars.
• Alert Bars: These allow showing offers and capturing leads from any web page.
• Trigger links: These links allow you to give instant access to content or promotional offers, consequently increasing conversions.

In conclusion, Leadpages’ range of templates and design options make it a versatile tool for creating an engaging online presence that reflects your brand. The platform provides the flexibility to design your site how you envision it while ensuring all pages are fully responsive, aesthetically pleasing, and, importantly, geared towards conversion.

It doesn't matter whether you are an established business looking to revamp your website or a start-up trying to make an impact; there's likely a Leadpages template and design option that's suited to your specific needs. Your e-commerce business can benefit from the many design features, easy customization options, and overall user-friendliness Leadpages offers. Regardless of your design prowess or technological knowledge, you can create high-converting websites with Leadpages.

Leadpages offer customers a 1-on-1 call with their launch specialists. They also provide live question-and-answer weekly conducted by their marketing experts. There are virtual workshops to give businesses supplementary knowledge of digital marketing. There is also an owner’s manual, various how-to articles, and guides available on their website. Customers can reach customer support through phone, email, and chat.

Leadpages pricing structure is based on three main plans: Standard, Pro, and Advanced, each with a collection of benefits tailored to varied business requirements.

1. Standard Plan

This plan is ideal for starting businesses. Priced at $37 monthly on a month-to-month basis, the annual cost comes down to $27 monthlyif paid annually.

Key Features include:

• Landing pages, pop-ups, alert bars
• Free custom domain with annual purchase
• Responsive templates
• Weekly Q&A coaching sessions
• Email support

2. Pro Plan

Recommended for growing businesses, this package costs $79 monthly when billed monthly and drops to $59 monthly when billed annually.

Key Features:

• Everything in the Standard plan plus:
• A/B Split testing
• Email trigger links
• Online sales and payments
• Unlimited A/B testing
• 10 Opt-in text campaigns

3. Advanced Plan

Essentially made for marketing agencies and larger businesses, this plan costs $321 monthly billed monthly, or $239 monthly billed annually.

Key Features:

• Everything in the Pro Plan plus:
• Advanced integrations
• Five pro-sub-accounts
• 50 extra Opt-in text Campaigns
• 1-on-1 quick start call
• Leadpages virtual workshops

Additionally, Leadpages offers a 14-day free trial for each plan. Consider this an opportunity to test the platform's functionality before committing to a paid package.

Fees and Other Costs

Leadpages is pretty straightforward when it comes to fees and other costs. Prices are as they appear on the purchase page. No setup fee is required, and there are no hidden fees. The only 'additional' cost lies in purchasing a custom domain, offered free with an annual plan.

Leadpages is an excellent tool for those who want to take their business to the next level in the easiest way possible. The price will put some people off. But, it costs significantly less compared to developing a website or a landing page from scratch. Moreover, Leadpages can let businesses get their website and landing page set up within hours compared to a web developer requiring days to weeks to do the same thing. If a company has the budget for a Leadpages pro plan, the price would be justified by the tools and features that it can access.