Throughout the years, TikTok has grown in popularity and is now one of the most popular places to upload and share videos. This means there has been a rise in influencers using the site. If you're interested in becoming a TikTok influencer, then you've come to the right place. Here are the best ways on how to become an influencer on TikTok.
The first thing you need to do is choose a niche or the main topic that your TikTok profile/videos will be centered around. Research different niches on the platform to see which ones tend to do well. Bear in mind that some niches are extremely competitive, but this doesn't mean you should steer clear of them. All it means is you'll work harder at establishing yourself as an influencer.
Many people make the mistake of not choosing any niche, and instead, they publish any old videos on any topic. There's nothing wrong with this, but if you want to be an influencer on the site, you must be strategic. If you don't know what niche you want to enter, then choose 3-5 niches, but make sure that every single video you publish falls within those niches.
Make a list of niches, and then narrow it down to one or 3-5 niches. Then, create as many sub-topics you can think of that fall within those niches. You'll find it easier to come up with ideas by doing this.
Generally speaking, you'll likely have a better chance of being successful if you focus on only one niche or just a few niches. This also means you'll probably earn more money. This is because you'll have a targeted audience following you and watching your videos.
There is no shortage of niches out there. Some of the top niches on TikTok include comedy, fitness, finance, food, and health, to name a few. Ideally, you want to get in on a niche you like and won't get bored of.
This should go without saying, but one of the best ways to become an influencer on TikTok is to publish relevant videos. Too many people will publish relevant videos, but then they suddenly start to publish videos that have nothing to do with their niche. There are various reasons why they do this, such as running out of ideas, getting bored, or having a long-term plan.
Let's not forget about the different styles of videos you should make. You can focus on making videos of you talking directly to your audience or making action-style videos (videos in which you are physically doing something, such as working out). Then there are animation videos. Interview-style videos are popular too, as you can upload a video of you asking a short question, and another video can be of the question being asked. You should focus on one style of video or switch things up, but always make sure your video is relevant to your niche/niches.
You want to keep things relevant because this is how you'll build a following. When your following grows, then you'll attract brands and businesses in certain industries. For example, suppose your niche is fitness and food, and you build a following after publishing relevant videos. In that case, you'll probably attract food brands and companies that operate within the fitness industry.
You have to build an audience, and the best way to do this is by publishing videos 3-4 times per week. The more videos you publish, the more of a chance people will end up following you. The larger your following, the more of an audience you have, and the bigger your reach gets. Brands will eventually take notice of you and want to work with you.
Besides publishing videos, you can engage with your audience. You don't have to respond to all of your comments or anything like that. However, now and then engage with your followers because this will improve your retention rate (of followers) and play a role in growing your following by even more.
Finally, grow your following on at least 2-3 other social media platforms. Once you have a following, start asking your followers to follow you on TikTok. In general, you should promote your TikTok profile via Facebook, Twitter, and a third-social media site of your choice. Don't forget about YouTube, as you can include a link to your TikTok profile within your YouTube videos and YouTube profile description.
Building an audience on TikTok isn't that hard. The hard part for many aspiring influencers is consistency. Suppose you're not consistent with publishing videos, and you're not consistent with engaging with your audience or promoting your TikTok profile via other social media platforms. In that case, you probably won't be as successful as you wanted to be.
As previously mentioned, you can build your audience on TikTok via other social media platforms, but you'll also want to cross-promote. After you create and publish a video to TikTok, you can share your video's link to your social media profiles. You might be surprised at how well your videos will do on social media. As a general rule of thumb, not all videos will perform well, but all you need is one or two videos to go viral to make all the difference in the world.
Plus, cross-promoting is a good idea because if brands discover you on another social media platform other than TikTok, then they may become interested in using you to promote them on your TikTok videos. You might be surprised at how effective cross-promoting can be.
Furthermore, every time you share a TikTok video to your other social media platforms, always ask people to follow you on TikTok. Many people still don't use TikTok because they aren't aware of how the site works or what it even is. You can make them aware, and in turn, your following will grow, and you'll be well on your way to becoming an influencer.
Another right way to become an influencer on TikTok is to collaborate with other influencers on TikTok or users in general. You can reach out to people who make videos just for the fun of it, and you can see if they are interested in collaborating with you. If they are, then you could end up gaining new followers and accessing a whole new audience that might be interested in your content.
However, the goal should be to work with other influencers. It doesn't matter how small or large their presence is, as long as they're in the same niche as you, that's all that matters. The reason it's ideal for working with influencers is that they are likely strategically doing things. Therefore their following probably consists of a highly targeted audience.
As for how to find other influencers to collaborate with, that's easy. Find videos within your niche and then message then users who have at least a following of 500. Not everyone will want to collaborate with you, but the more TikTok video creators you reach out to, the higher the chance of finding people who will be interested.
One of the best ways to become an influencer on TikTok is to learn how to use hashtags properly. Hashtags are beneficial because that is how you will be discovered and how your videos will be found. Never use hashtags that are not relevant because your users will notice, and they won't appreciate it; Neither will prospective brands you're hoping to work with.
Using relevant hashtags is essential, but so is not overdoing it. As a general rule of thumb, you should never use more than 3-4 hashtags on a video. Use one hashtag to describe your general niche, and then the other hashtags should be more targeted. For example, if you make a fitness video, use "fitness" as one of the hashtags and then maybe the names of the activities you're doing as the other hashtags.
Don't use any brands in your hashtags. This isn't good practice. However, eventually, you might be contacted by a brand or business, and they may encourage you to use their name as a hashtag.
One of the easiest ways to become an influencer is to jump on trends, but the hard part is you have to be quick and quick thinking. If you notice something is trending, you should quickly develop an idea for a video and then create it and publish it as fast as possible. If you're not quick, you might lose out on getting many views on your videos. Finding out what's trending is easy, as TikTok shows you what videos are trending via the Trending Videos section.
Another right way to jump on trends is to find out what current TikTok challenges are taking place. The chances are you can jump on any challenge and make a few tweaks to your videos to make everything relate to your niche if one of your videos starts to trend. As a result, you should quickly gain more followers and views.
Here's a tip, your videos should always be of the highest quality possible, even if TikTok videos are short. However, it's ok to skip quality if you're trying to hop aboard a trend. Trends can go just as fast as they arrive on TikTok. Therefore the quicker you can publish a video, the better off you'll be.
The truth is it doesn't matter what niche you're involved in or what kind of videos you want to publish, you have competition. Other influencers want to be the best too, and this is regardless of which niche they're in. This is why you need to research your competitors.
Find out who is creating videos in your niche and then pay close attention to what kind of videos they have made and how many views, likes, and shares the average video is getting. You can figure out if there is something you can do better, and you can draw inspiration from your competition's videos, as well as how they engage with their audience.
Try to differentiate yourself from your competition. As a general rule of thumb, check out at least 10 of your competitors and see what they are doing before coming up with a way to be a little different. Brands tend to like to work with a diverse range of influencers. Therefore it's good to know who the competition is and how to do things differently.
A great way to become an influencer on TikTok is to reach out to brands directly, but you don't want to start doing this until you have a few hundred followers. Ideally, you should have over 1,000 followers, but the more followers you have and the more engaging your audience is, the better your chances are of receiving positive messages from the brands you reach out to.
Once you have a large enough following, contact brands you are interested in working with. Only contact brands that fall within your niche, and don't be disappointing if brands don't get back to you or tell you they're not interested because influencers are constantly contacting many brands. Don't take things personally and keep on messaging different companies regularly.
Tell brands who you are, why you like their brand, and why you want to work with them. Tell them what your rates are and then direct them to your TikTok profile and/or videos. If they're interested, then they'll reply back to you with more info.
An influencer platform is exactly what it sounds like, a platform connecting businesses and brands with social media influencers. This includes influencers on TikTok. Different platforms have different requirements, but you should join at least 3-4 platforms because this will give you the best chance of finding brands that will want to work with you.
Joining an influencer platform is probably the easiest way to become an influencer on TikTok, but not all platforms are created equal. Do your research, find out which platforms have the most brands, and which platforms have positive reviews written about them by other TikTok influencers. Then you can join the platforms and start reaching out to brands and businesses that use the platform.
Brands love working with people who are unique and genuine. There's nothing wrong with creating videos in a highly competitive niche, but the best way to stand out of the crowd is to be unique and be yourself. Let your personality shine through each of your videos, and brands will start taking notice.
Those are the best ways to become an influencer on TikTok. Getting followers and increasing engagement to the point brands want to work with you might seem like a daunting task. Still, if you're consistent and keep implementing the above tips regularly, you'll eventually become an influencer. All you have to do now is signup for a TikTok account, keep and do the above in mind, and you'll be well on your way to becoming a top TikTok influencer.