Throughout the years, TikTok has grown in popularity and is now one of the most popular places to upload and share videos. This means there has been a rise in influencers using the site. If you're interested in becoming a TikTok influencer, you've come to the right place. Here are the best ways how to become an influencer on TikTok.
You first need to choose a niche or the main topic that your TikTok profile/videos will be centered around. Then, research different niches on the platform to see which ones tend to do well. Remember that some niches are highly competitive, but this doesn't mean you should steer clear of them. All it means is you'll work harder at establishing yourself as an influencer.
Many people make the mistake of not choosing any niche; instead, they publish old videos on any topic. There's nothing wrong with this, but if you want to be an influencer on the site, you must be strategic. If you don't know what niche you want to enter, choose 3-5 niches, but make sure that every single video you publish falls within those niches.
Make a list of niches, then narrow it down to one or 3-5 niches. Then, create as many sub-topics as possible that fall within those niches. You'll find it easier to come up with ideas by doing this.
Generally speaking, you'll likely have a better chance of success if you focus on only one niche or just a few niches. This also means you'll probably earn more money. This is because you'll have a targeted audience following you and watching your videos.
There is no shortage of niches out there. Some of the top niches on TikTok include comedy, fitness, finance, food, and health, to name a few. Ideally, you want to get in on a niche you like and won't get bored of.
This should go without saying, but one of the best ways to become an influencer on TikTok is to publish relevant videos. Unfortunately, too many people will post relevant videos, but then they suddenly start to publish videos that have nothing to do with their niche. There are various reasons why they do this, such as running out of ideas, getting bored, or having a long-term plan.
Let's not forget about the different styles of videos you should make. You can focus on making videos of you talking directly to your audience or making action-style videos (in which you are physically doing something, such as working out). Then there are animation videos. Interview-style videos are popular too, as you can upload a video of you asking a short question, and another video can be of the question being asked. You should focus on one video style or switch things up, but always ensure your video is relevant to your niche/niches.
You want to keep things relevant because this is how you'll build a following. You'll attract brands and businesses in specific industries when your following grows. For example, suppose your niche is fitness and food, and you build a following after publishing relevant videos. In that case, you'll probably attract food brands and companies that operate within the fitness industry.
You have to build an audience; the best way to do this is by publishing videos 3-4 times per week. The more videos you post, the more of a chance people will end up following you. The larger your following, the more of an audience you have, and the bigger your reach gets. Brands will eventually take notice of you and want to work with you.
Besides publishing videos, you can engage with your audience. You don't have to respond to all of your comments or anything like that. However, now and then, engage with your followers because this will improve your retention rate (of followers) and play a role in growing your following even more.
Finally, grow your following on at least 2-3 other social media platforms. Once you have a following, ask your followers to follow you on TikTok. Generally, it would be best if you promoted your TikTok profile via Facebook, Twitter, and a third-social media site. Don't forget about YouTube, as you can include a link to your TikTok profile within your YouTube videos and YouTube profile description.
Building an audience on TikTok isn't that hard. The hard part for many aspiring influencers is consistency. Suppose you're not consistent with publishing videos and are not compatible with engaging with your audience or promoting your TikTok profile via other social media platforms. In that case, you probably won't be as successful as you wanted.
As previously mentioned, you can build your audience on TikTok via other social media platforms, but you'll also want to cross-promote. After you create and publish a video to TikTok, you can share your video's link to your social media profiles. You might be surprised at how well your videos will do on social media. As a general rule of thumb, not all videos will perform well, but all you need is one or two videos to go viral to make all the difference in the world.
Plus, cross-promoting is a good idea because if brands discover you on another social media platform other than TikTok, they may become interested in using you to promote them on your TikTok videos. You might be surprised at how effective cross-promoting can be.
Furthermore, whenever you share a TikTok video to your other social media platforms, always ask people to follow you on TikTok. Many people still don't use TikTok because they aren't aware of how the site works or what it even is. You can make them aware, and your following will grow, and you'll be well on your way to becoming an influencer.
Another suitable way to become an influencer on TikTok is to collaborate with other influencers on TikTok or users in general. So, for example, you can reach out to people who make videos just for fun and see if they are interested in collaborating with you. If they are, you could gain new followers and access a whole new audience interested in your content.
However, the goal should be to work with other influencers. It doesn't matter how small or large their presence is. As long as they're in the same niche as you, that's all that matters. The reason it's ideal for working with influencers is because they are likely strategically doing things. Therefore their following probably consists of a highly targeted audience.
As for how to find other influencers to collaborate with, that's easy. First, find videos within your niche and then message users who have at least a following of 500. Of course, not everyone will want to collaborate with you, but the more TikTok video creators you reach out to, the higher the chance of finding people who will be interested.
One of the best ways to become an influencer on TikTok is to learn how to use hashtags properly. Hashtags are beneficial because that is how you will be discovered and how your videos will be found. Never use hashtags that are not relevant because your users will notice, and they won't appreciate it; Neither will prospective brands you're hoping to work with.
Using relevant hashtags is essential, but so is not overdoing it. Generally, you should never use more than 3-4 hashtags on a video. Instead, use one hashtag to describe your broad niche; the other hashtags should be more targeted. For example, if you make a fitness video, use "fitness" as one of the hashtags and then maybe the names of the activities you're doing as the other hashtags.
Don't use any brands in your hashtags. This isn't good practice. However, eventually, you might be contacted by a brand or business, and they may encourage you to use their name as a hashtag.
One of the easiest ways to become an influencer is to jump on trends, but the hard part is you have to be quick and quick thinking. If you notice something trending, you should quickly develop an idea for a video, create it, and publish it as soon as possible. If you're not quick, you might lose out on getting many views on your videos. Finding out what's trending is easy, as TikTok shows you what videos are trending via the Trending Videos section.
Another suitable way to jump on trends is to find out what current TikTok challenges are taking place. The chances are you can jump on any challenge and make a few tweaks to your videos to make everything relate to your niche if one of your videos starts to trend. As a result, you should quickly gain more followers and views.
Here's a tip, your videos should always be of the highest quality possible, even if TikTok videos are short. However, skipping quality is okay if you're trying to hop aboard a trend. Trends can go just as fast as they arrive on TikTok. Therefore the quicker you publish a video, the better off you'll be.
Monitoring your analytics is essential to becoming a successful influencer on TikTok. By tracking your performance and analyzing the data, you can gain valuable insights into how your content performs, who your audience is, and what content resonates with them. This information can then be used to adjust your strategy and improve your performance on the platform.
To monitor your analytics on TikTok, you can use the "Insights" feature, which is available to users with a verified account. This feature provides a wealth of information, including the number of views, likes, and comments on your videos, as well as the demographics of your followers, such as their age, gender, and location.
Using this information, you can identify your most popular videos and the types of content that resonate with your audience. You can also see which times of day your videos receive the most engagement and use this information to determine the best times to post your content.
In addition to the insights provided by TikTok, you can also use third-party analytics tools to track your performance and gain a deeper understanding of your audience. These tools can provide even more detailed information, such as the number of shares and saves your videos receive and can help you to identify your top-performing hashtags and influencer partnerships.
By regularly monitoring your analytics, you can identify areas for improvement and adjust your strategy as needed. For example, if you notice that a particular type of video is performing well, you can create more content in that vein to continue engaging your audience. Alternatively, if you see a specific hashtag driving traffic to your videos, you can use it more often in your posts.
Overall, monitoring your analytics is essential to becoming a successful TikTok influencer, as it allows you to understand your audience and create content that resonates with them.
It doesn't matter what niche you're involved in or what kind of videos you want to publish; you have competition. Other influencers want to be the best, regardless of their niche. This is why you need to research your competitors.
Find out who is creating videos in your niche and then pay close attention to what kind of videos they have made and how many views, likes, and shares the average video is getting. You can figure out if there is something you can do better, and you can draw inspiration from your competition's videos, as well as how they engage with their audience.
Try to differentiate yourself from your competition. As a general rule of thumb, check out at least 10 of your competitors and see what they are doing before coming up with a way to be a little different. Brands tend to like to work with a diverse range of influencers. Therefore it's good to know who the competition is and how to do things differently.
A great way to become an influencer on TikTok is to reach out to brands directly, but you don't want to start doing this until you have a few hundred followers. Ideally, you should have over 1,000 followers, but the more followers you have and the more engaging your audience is, the better your chances are of receiving positive messages from the brands you reach out to.
Once you have a large enough following, contact brands you are interested in working with. Only contact brands that fall within your niche, and don't be disappointed if brands don't get back to you or tell you they're not interested because influencers are constantly contacting many brands. Don't take things personally, and keep on messaging different companies regularly.
Tell brands who you are, why you like their brand, and why you want to work with them. Tell them your rates and then direct them to your TikTok profile and videos. If they're interested, they'll reply to you with more info.
An influencer platform is precisely what it sounds like, a platform connecting businesses and brands with social media influencers. This includes influencers on TikTok. Different platforms have different requirements, but you should join at least 3-4 platforms because this will give you the best chance of finding brands that want to work with you.
Joining an influencer platform is probably the easiest way to become an influencer on TikTok, but not all platforms are created equal. First, do your research, and find out which platforms have the most brands and which platforms have positive reviews written about them by other TikTok influencers. Then you can join the platforms and start reaching out to brands and businesses that use the platform.
One of the key ways to make your videos stand out and grab your audience's attention on TikTok is to use engaging visuals, catchy music, and exciting captions. By using these elements effectively, you can create visually appealing, memorable, and engaging videos that are more likely to capture your audience's attention.
To use engaging visuals in your TikTok videos, you can experiment with different camera angles, lighting, and filters. This can help you create visually attractive, appealing videos that are more likely to catch the eye of your audience.
In addition, using catchy music in your TikTok videos can help to add energy, emotion, and excitement to your content. By choosing music that is upbeat, memorable, and relevant to your topic, you can create more engaging and enjoyable videos for your audience.
Finally, exciting captions in your TikTok videos can help add context, humor, and personality to your content. By crafting funny, relatable, or thought-provoking captions, you can create videos that are more likely to engage and resonate with your audience.
One of the key benefits of being authentic and genuine in your content is that it can help you to build trust with your audience. When your audience sees that you are genuine and authentic, they are more likely to believe what you say and trust your recommendations. This can be especially important for influencers promoting products or services, as it can help increase the credibility of their endorsements.
In addition, being authentic and genuine in your content can help you to build a stronger connection with your audience. Presenting an honest, relatable version of yourself to your followers can create a more personal, emotional connection with them. This can help you to engage your audience more effectively and to foster a sense of community and belonging among your followers. Brands love working with people who are unique and genuine. So let your personality shine through each of your videos, and brands will start noticing too.
Those are the best ways to become an influencer on TikTok. Getting followers and increasing engagement to the point brands want to work with you might seem daunting. Still, if you're consistent and implement the above tips regularly, you'll eventually become an influencer. All you have to do now is signup for a TikTok account, keep and do the above in mind, and you'll be well on your way to becoming a top TikTok influencer.