• Email marketing automation tool with sales CRM
  • Good email deliverability right away
  • Improve marketing outcomes with machine learning


  • The email builder, while not the most elegant, is powerful and versatile
  • The CRM is smoothly connected with automations to increase efficiency
  • Features for advanced users
  • Importing and managing contacts is effortless
  • Email content can be highly personalized
  • Campaigns can be analyzed with reports


  • The on-site chat feature is not included in the base subscription
  • Some complex features are confusing for starters
  • A/B testing is limited

ActiveCampaign Review

ActiveCampaign is an efficient and comprehensive CRM/marketing automation tool designed to empower businesses of all sizes with the ability to streamline their marketing, sales, and customer service operations. With ActiveCampaign's powerful features, you can easily increase your outreach while creating more effective engagement strategies for customers across multiple channels.

How Does ActiveCampaign Work?

Automate your marketing, sales, and customer service activities by creating automation based on subscriber behavior. Here's an example of how it works:

  1. A website visitor subscribes to your email list by filling out a form on your website.
  2. ActiveCampaign automatically adds the subscriber to a specific email list based on the form they filled out.
  3. Automation is triggered that sends the subscriber a welcome email.
  4. A few days later, another automation is triggered that sends the subscriber a follow-up email with a special offer.
  5. Based on the subscriber's behavior (e.g., whether they open the emails or click on links), ActiveCampaign will trigger other automation (e.g., sending a survey email, offering a discount, etc.)
  6. All this happens automatically without you lifting a finger.

Key Features


  • Email Marketing: Easily craft personal campaigns tailored to your subscribers' interests, location, and behavior. Keep track of all sent emails in our comprehensive solution that makes email marketing straightforward. Quickly create stunning designs for the perfect email content.
  • Automation: With ActiveCampaign's automated email campaigns, you can effortlessly create and send customized emails based on the behavior of your subscribers. For instance, why settle for one welcome email when you could automatically deliver a warm greeting to all new sign-ups, followed by an additional follow-up message within days?
  • CRM: With ActiveCampaign's CRM feature, you can harness your customer information in one central location. All contacts' profiles, past interactions, and purchase records are within arm's reach so that you have the necessary data to craft targeted campaigns tailored for maximum effectiveness.
  • Sales: ActiveCampaign's sales feature is your key to effectively managing and tracking the progress of your sales pipeline. With its help, you can easily assign tasks, set up follow-up email campaigns quickly and efficiently, and much more.
  • Messaging: Reach out to and engage your website visitors in real-time with ActiveCampaign's targeted, automated messaging feature. You can also use this helpful tool to send efficient text messages to all your contacts instantaneously.
  • E-commerce: ActiveCampaign provides an e-commerce integration to help you maximize your online presence and ensure that no customer goes unnoticed. With this incredible tool at your disposal, you can easily track customers' habits on the website and leverage the data to send personalized marketing campaigns. Additionally, it enables you to set up abandoned cart emails, launch successful upsell initiatives, and more effortlessly.


Easy to use: ActiveCampaign is designed to be easy to use, even for those without any technical knowledge. The platform has a user-friendly interface and offers a wide range of tutorials and resources to help you get started.

Powerful automation: ActiveCampaign's automation feature is one of its strongest selling points. The platform allows you to set up complex automations that can save you a lot of time and effort.

Integrations: ActiveCampaign offers a wide range of integrations with other tools and platforms, such as Shopify, Magento, Salesforce, and more. This allows you to seamlessly connect your existing tools and workflows.

Analytics and reporting: ActiveCampaign provides a range of analytics and reporting features that allow you to track the performance of your campaigns and understand your audience better.

Affordable: ActiveCampaign offers a range of pricing plans, making it accessible for businesses of all sizes. The platform also offers a free trial so you can test it out before committing to a paid plan.

ActiveCampaign is a great choice for businesses looking to improve their marketing and customer engagement efforts